Product Information

The Mouse Charmers-Bpb is a collection of stories about 12 iconic digital entrepreneurs in the fields of commerce, content, and connectors. They represent the new breed of emerging entrepreneurs in the Indian scenario, who have used the power of Internet to create new markets and reinvent their approach towards older markets.

The stories of each of these 12 leading entrepreneurs describe the struggles they faced when they started out, the innovations and technologies involved, their unique marketing strategy, and the several challenges and opportunities that came up during their remarkable journey. Anuradha Goyal's rendition of these stories are inspiring and showcases the opportunities India has to offer.

Tracing the story of India's pioneering digital companies from their advent till date, The Mouse Charmers-Bpb is a delightful and engrossing read. Detailed and well researched, this book is an essential guide for budding entrepreneurs. It was published in 2014 by Random House and is available as a paperback.

Key Features:

• It features the stories of internet giants like Flipkart, Make My Trip, Big Basket, Zomato, CaratLane, Games2Win, Chai with Lakshmi, ImagesBazaar, Shaadi.com, RangDe, CommonFloor, and Indiblogger.
• The book is a collection of insightful and useful stories about India's trailblazing digital companies. The foreword for the book is given by Sam Pitroda.

• Product description

  About the Author

  Anuradha Goyal is one of India's leading travel bloggers and has written a popular travel blog for many years. She studies business innovation and her papers on them have been published in many journals. Her three passions are innovation, travel, and books and she regularly speaks on them at various conferences. She currently lives in Goa and has co-authored the India Innovates Series, which showcases innovations in the country.