About Us
Shopping that
heals
India.
Born from a 28-day battle with COVID-19, indiya Se is a mission to make quality products and essential healthcare accessible to every Indian household — for life.
A crisis that
became a calling
"In that silence, indiya Se was born."
During the peak of COVID-19, our founder BN Swamy spent 28 days in isolation at Suchirayu Hospital battling a severe infection. Witnessing medicine shortages and lives lost made him realize how fragile healthcare access can be for ordinary Indian families.
From his hospital bed, he envisioned something different — an e-commerce platform where everyday shopping helps customers earn lifetime access to free generic and branded medicines.
What began as survival became a mission. He survived COVID — and committed himself to building health security beyond traditional shopping. That commitment is indiya Se.
Visionary leadership
MBA in Marketing with 7+ years of e-commerce experience, blending expertise in payments, digital commerce, and pharmacy to seamlessly connect healthcare with online retail.
Automation & Robotics engineer with 4+ years in branding and content strategy. A 2-time National Gold Medalist in badminton who brings discipline and excellence to every venture.
Mission & Vision
indiya Se is built on a simple belief: quality should be accessible, value should be genuine, and essential healthcare should be a right — not a privilege. Every order brings quality products home and free medicines for life.
To elevate everyday shopping in India by delivering exceptional value and ensuring lifelong access to essential healthcare for every customer — at every income level, in every corner of the country.
We envision a future where every Indian family shops with confidence — knowing they receive trusted quality, honest pricing, and a brand that stands with them for life. Our dream is to become India's most meaningful e-commerce ecosystem, empowering both customers and resellers to grow and thrive together.
What makes
indiya Se
different
We didn't build another marketplace. We built a platform where every transaction creates long-term value — for your household, your health, and your community.
Our product selection is intentionally curated — only reliable, everyday essentials that blend quality and affordability without compromise.
Transparent pricing. More value in every purchase — no inflated costs, no gimmicks, no artificial scarcity. Ever.
Every order builds medicine units in your indiya Se wallet — units you can redeem anytime, for life, for essential medicines.
A platform designed to uplift sellers with assured business opportunities, better margins, and reliable ongoing support.
From first click to final delivery — ease, clarity, and trust. Constantly upgrading logistics, support, and tech for a seamless journey.
A commitment.
indiya Se is a commitment — to your home, your savings, and your health. For today, and for the long term.
Our promise
to you
indiya Se is more than a shopping platform. It is a living commitment — renewed with every order, every customer, every family we serve across India.
- We will never stop improving the value you get from every purchase.
- We will always stand for accessible, essential healthcare for every Indian.
- We will support local resellers and small businesses to grow alongside us.
- We will build an ecosystem that cares — for today, and for the long term.
9:00 AM – 5:00 PM
Monday to Saturday
Tirumala Trade Center, 39, 1st Floor
Chennamma Circle, Hubli – 580029
Karnataka, India